“La Virgen” is a Spanish term that translates to “The Virgin” in English. It is often used to refer to the Virgin Mary in the Catholic faith.
“Many Mexicans however are very devout to Our Lady of Guadalupe. “La Virgen” certainly is far more infuential in Mexico than any Pope ever could be, even when Pope John Paul II. paid a visit to Mexico five times – and he never missed the chance to visit La Virgen de Guadalupe. There is even a long-running TV series about the Virgin on national TV in Mexico. On December 12th a lot of people assist Mass who otherwise seldom show up, likewise on Easter and Christmas.”
https://www.quora.com/Why-is-the-Catholic-Church-losing-Latin-America

