Larger German companies like the Telekom ‘pansch‚ (from frz. ‘panacher‘) i. e. adulterate¹ the German language for advertising reasons.
Smaller enterprises combine (‘pansch‘) German with English words in such a confused way that this combination is impossible to be understood by English speakers. Example:
BackShop
which is not as you might think a shop somewhere in the back of the building but the ‘back‘ here refers to the German word for ‘baking‘. Thus, a shop where you can buy bread etc.
¹adulterate i. e. to make food or drink less pure by adding another substance to it
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